Our Story

Wilde & Cub is home to beautiful, hand curated clothing and nursery collections for your little one. An online concept store specialising in organic, sustainable products by the most incredible small brands around the world. 
We believe passionately in offering long lasting pieces designed to be cherished and loved for many children and generations to come, without costing our planet or the beautiful people who lovingly create each piece. To ensure this, all of our clothing is Oeko-Tex and GOTS certified.
Of course though, at the centre of both your world, and ours too, is the happiness of your precious new baby. Made from Organic cotton, all our clothing is super soft, naturally hypoallergenic, and safe! It’s free from harsh chemicals and perfect for little ones with brand new sensitive skin. 
We 100% guarantee buttery soft snuggles with every item they wear! 
We also just want to take the time to say a huge thank you to all of our lovely customers! Not only are you supporting our little family, but with every conscious purchase you make, we are one step closer to creating a better planet for our children!
Happy Shopping!
The Wilde & Cub Family